In 2023, husband and wife team, Ilicia and Kurt started “Escentialz” to create a vibrant virtual marketplace that celebrates the beauty and necessity of natural living. Their story began like any other, navigating the busyness of modern life, balancing work, family, and the pursuit of happiness. But amidst the daily hustle and bustle, a growing concern started to grow. They noticed how chemical-laden products had taken over every corner of their family’s lives, from skincare to cleaning supplies and even their kids' health. It was obvious how reliant they’d become on certain brands, and it seemed like there was no escaping the pervasive influence of synthetic substances. Fed up with the harmful ingredients and the consequences they posed, they embarked on a journey to source better alternatives from local brands and producers who prioritize safe natural products, and immediately they knew other families could benefit from this research. They created Escentialz as a place where families can access artisan, high-quality, affordable, natural goods that nurture well-being and inspire a green lifestyle, while simultaneously supporting local creators and manufacturers. Their mission is to encourage more families to let go of the popular yet harmful products they have become custom to, and shift to self-sustainable, greener living.